The campaign highlights uniquely Galician skills

PuntoGal, the managing entity of the domain identifying Galicia on the internet, is launching today the “Tremendo domin10” campaign, which showcases uniquely Galician skills, linked to the present and future through the .gal domain. The campaign, developed by the agency Lapera (lapera.gal), is part of the program designed by PuntoGal to commemorate its first ten years of activity and to introduce its new brand image. Through videos and photographs, the campaign seeks to personify the domain represented by the featured figures—a pulpeiro (octopus cutter), a redera (net maker), and a pandereteira (tambourine player)—alongside the .gal domain.

The director of Lapera, Miguel Rego, explains that “the campaign idea revolves around a concept as simple as it is effective. We gave the spotlight to certain uniquely Galician skills. People who excel at what they do, impressing others with their mastery. That’s why we chose the pulpeiro who expertly slices octopus and serves portions in seconds; the redera who mends fishing nets almost without looking at them; and the pandereteira who skillfully beats her fingers against the tambourine skin.”

The campaign will be visible on social media, digital media, and in advertising posters. It will feature two waves to accompany the tenth-anniversary celebration, with a key event at Culturgal in Pontevedra, including two concerts and various parallel activities.

The promotional action for the anniversary will continue with a special offer package to acquire a Galician domain. The first offer allows purchasing a .gal domain for two years for just ten euros plus VAT, from November 27, 2024, to January 3, 2025. The second offer is specifically aimed at non-profit organizations, which can now apply for a domain at very reduced prices, along with other added benefits available on the website asociacions.dominio.gal.