Today we speak with Javier Idevik, marketing director at DonDominio, who is an expert in Digital Marketing, Web Analytics and Business Intelligence with more than 10 years in the world of domains. He started in 2011 as a support agent at DonDominio. During this stage, he combined work with studies, which allowed him to change the marketing department, which he currently directs.
Which value brings to a company or institution to have its own domain?
In DonDominio we like to compare a domain with a ID. As well as there is only one ID per person, a domain identifies an enterprise or institution at the internet. It´ll be like your digital ID.
What attributes make a domain like .gal recommendable for an entity in Galicia? Why do you support the domain by including it among those you sell?
The Domain .gal can give a very geo localized view of a business and create the feeling of belonging to a community, which for a local business is very important.
What would you recommend to a small company that wants to develop its digital business?
Leaving appart the fear of diving into the internet world. Small enterprises usually believe that having a web is not worth or profitable. Nowadays is the opposite. Every business, however small, will have an advantage if it has a webpage, even if it´s just with contact information.
What are the keys of a good e Commerce service?
Every eCommerce should fulfill some keys. In the first place, they need to have a great domain name, which can help them rank and have a good hosting service so that the website loads quickly. After, there are various topics that are important, like the SEO, because what is the purpose of having a good web if it doesn´t receive visits? The client support is key because every person that gets in the webpage should be able to contact easily to receive help. For me, these will be the most important keys that every eCommerce should fulfill at least.
If we talk about presence online, many people think that a social media profile is enough. Do you agree?
This one is a typical question, and the answer is no. Social media profiles should be a complement, not a substitute. The most important fact of a webpage is that you have the control over the content and the page. It´s an extension of your business. A social media profile, although it may seem that we have control, we do not, as we depend on the policies of a third company.
What can we do to attract younger generations to the domain world?
Every day more young entrepreneurs are getting into online world and learning all the basics they need to get a webpage. I think this topic should be taught to show the domain´s market. It would be a great way to inform young audience about it.
How is the market evolving after the pandemic? Is there a major need for online presence?
Target has changed. They know the advantages a business can get having a webpage that is available 24/7.
You have been years on the sector. Which are your strengths and what do you offer to your clients after that time?
This year we are celebrating our 15th anniversary! From day one, we worked with values that we have kept until now. The customer is our priority. We offer a fast, personalized and professional customer service thanks to a team trained internally and truthful prizes. In the domain´s sector, you can find many trap offers. On our part, we want that the way is clear since the first steps. Our platform, which was internally developed, allowed us to grow and improve our services as customer needs evolved.
Our goal is to make easier the creation of digital projects, supporting their developers since the election of the domain until the issuing and up keeping of the web.
What new trends do you see for the new-year? More cloud services, immersive reality…
In terms of trends in the digital world, I think that user´s privacy will be more important as time go by. It will also be necessary be aware of the cookies, to adapt webpages. Cloud service will continue to have an increasing market share due to the great reliability they offer for any type of online platform. We will see the evolution of the metaverse and virtual reality and the benefits they can bring to the development of online world.
