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16/07/21
Cluster of Communication, galician design and advertisement

Today we talk with Xosé Luis Reza, form the Cluster of Communication of Galicia, the common place for the value chain of communication in our country, advertisement, the history of the cluster and the value of strategic partners.

Question: Who are you and what do you do?

Answer: We are the Cluster of Communication of Galicia, the common place for the value chain of communication in Galicia: printing, design, advertising, events, marketing, communication…

Q: A little review of your history and your main works or activities during this time

A: This Cluster is the evolution of the Cluster of the Graphic product and the Galician Book that, in base to verticalise and summing up to the value chain of communication has been, since five years, able to generate a collaborative working space which search mainly from Galicia to the world. That is why, mainly, we develop initiatives that serve for that: Rúbrica magazine,  Paraugas Awards, Fluor, Marketing and Communication After works, Beerfing, Por Vir, Forum of Communication of Galicia, among others.

Q: Which are your future plans? Where do you want to go?

A: On one side, we want to keep on creating new knowledge and networking spaces (this summer we have our first Galician Design Week), and on the other hand, to create a join value proposition and go out sell together to the closest markets: Madrid and Porto.

Q: Which is your web? Why did you choose that name? And, why do you prefer .gal domain?

A: Our web is clustercomunicacion.gal. We choose it because it is descriptive of what we do and .gal, precisely, locates us immediately. We are from Galicia and that marks all we do. Galician brand has to sum up and, little by little, be a distinctive seal of quality and professionalism in our sectors.

Q:  What do you think .gal provides to you?

A: Closeness, complicity, understanding… for us, working with .gal is the logical thing to do. Being different is the basis on which to create our unique value proposition on the market and the language, the .gal, etc., are necessary to create this winning position.

Q: Any other thing you want to tell us

A: .GAL team is always by our side. A strategic associate which we can always count on, and who, in one way or another, helps us with our work. It is a pleasure to work with them.

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